Filed under: Things That Make You Go “S$4,000??”
You walk into a store. Guitars sparkle. Prices blind. The vibe? Boutique wizardry meets bad economics.
Case in point:
An Epiphone Tom DeLonge ES-333 is up for S$4,000. Let that sink in.
That’s ten times what I paid for my lefty Gibson Les Paul.
Ten. Times.
Let’s be clear.
This isn’t a Custom Shop.
This isn’t vintage.
This isn’t even a Gibson.
It’s an Epiphone with a racing stripe.
But the spell has been cast.
🎩 “Very Rare Listing Alert.”
💫 “professionally modded and upgraded”
🧪 “As item is very popular we do not accept walk in testing”
💸 “Like new”
Meanwhile, the store looks like a showroom for instruments that haven’t moved since before COVID.
And maybe that’s the real trick:
Keep everything expensive enough so no one buys.
Let time pass.
Wait for the right fool.
And if they come, abracadabra, instant profit.
I call it wishcraft:
Pricing not based on market value, but on fantasy.
Here’s my rule of thumb:
If I’m going to spend four grand on a guitar, it better say Gibson or Fender.
It better have soul, scars, stories.
Not just a sticker of a pop punk guy and a big fat markup.
🎸 I’ve played great gear for way less.
⚡ And I’ve sold better gear for way less.
🔮 No spell can change what something’s truly worth.
Just a word to the wise — Don’t get hexed. Play smart.

