🧙‍♂️ retail sorcery: when guitar shops cast spells instead of prices

Filed under: Things That Make You Go “S$4,000??”

You walk into a store. Guitars sparkle. Prices blind. The vibe? Boutique wizardry meets bad economics.

Case in point:

An Epiphone Tom DeLonge ES-333 is up for S$4,000. Let that sink in.

That’s ten times what I paid for my lefty Gibson Les Paul.

Ten. Times.

Let’s be clear.

This isn’t a Custom Shop.

This isn’t vintage.

This isn’t even a Gibson.

It’s an Epiphone with a racing stripe.

But the spell has been cast.

🎩 “Very Rare Listing Alert.”

💫 “professionally modded and upgraded”

🧪 “As item is very popular we do not accept walk in testing”

💸 “Like new”

Meanwhile, the store looks like a showroom for instruments that haven’t moved since before COVID.

And maybe that’s the real trick:

Keep everything expensive enough so no one buys.

Let time pass.

Wait for the right fool.

And if they come, abracadabra, instant profit.

I call it wishcraft:

Pricing not based on market value, but on fantasy.

Here’s my rule of thumb:

If I’m going to spend four grand on a guitar, it better say Gibson or Fender.

It better have soul, scars, stories.

Not just a sticker of a pop punk guy and a big fat markup.

🎸 I’ve played great gear for way less.

⚡ And I’ve sold better gear for way less.

🔮 No spell can change what something’s truly worth.

Just a word to the wise — Don’t get hexed. Play smart.